Success Story of Ecotact at WOC Athens 2023: Building a Sustainable Future in Coffee Packaging

July 31, 2023 by Shreya Sharma

The Specialty Coffee Association Exhibition (WOC) held in Athens in 2023 marked a significant milestone for Ecotact, a leading player in the coffee packaging industry. With over 12,000 attendees and more than 300 exhibitors from across the globe, this event was the largest ever SCA gathering in Europe, making it the perfect platform for Ecotact to showcase its innovative products and connect with industry leaders, coffee enthusiasts, and potential clients.

Our team’s meticulous planning and execution efforts

As the event date drew closer, the Ecotact team geared up with excitement and enthusiasm to make their presence felt at World of Coffee Athens. Collaborating with the branding team, the team designed exquisite booth panels that captured the essence of their brand. The detailed design of the booth layout was meticulously planned to ensure their booth stood out amidst the sea of offerings. Countless brainstorming sessions were held to create an inviting and immersive experience for visitors.

Ecotact’s social media team played a crucial role in creating a degree of hype and anticipation on various platforms by posting engaging stories, quizzes, and interactive content crafted to pique the curiosity of the audience about what Ecotact had in store for the exhibition. In parallel, the packaging team worked tirelessly to create eye-catching brochures, flyers, and business cards, ensuring that attendees could take a piece of the brand with them.

A Glimpse of WOC Athens
The Specialty Coffee Association Exhibition in Athens turned out to be an unforgettable experience for Ecotact.  The sheer number of business attendees made networking and marketing efforts fruitful. Meeting coffee consumers, importers, roasters, farmers, processors, and exporters from around the world presented valuable opportunities for Ecotact to share information about their products and explore potential partnerships.

The event also provided an excellent platform to learn about new products, services, and innovations in the coffee industry. This exposure allowed Ecotact to stay updated with the latest trends and technologies in coffee packaging towards a sustainable future. Ecotact's commitment to sustainability. The well-organized Best New Product competition added an element of excitement to the event. World of Coffee Athens 2023 was particularly distinct due to the significant number of dedicated attendees, making it one of the most crucial coffee events globally.

According to Ecotact’s founder and CEO, Hanuman Jain,
“An event in a coffee-consuming destination such as Athens makes it important for a packaging company like us to meet and greet by sharing information about our products with coffee consumers, importers, and roasters act who are big influencers. At the same time, it is an excellent opportunity to meet and greet farmers, processors, and exporters who are existing or prospective clients.”

When Ecotact showcased sustainability in Athens

The event's location in the beautiful historical destination of Athens added a touch of cultural richness to the overall experience. Sustainability is at the heart of the culture in Athens, as it is in many other European destinations. Attendees at the exhibition were particularly conscious of recyclability and reusability, and Ecotact lived up to these expectations by showcasing their range of hermetic and eco-friendly packaging products. World of Coffee Athens 2023 brought several major achievements for Ecotact, solidifying Ecotact's position as an industry innovator. Among all the offerings, Ecotact's Biome Coffee Tray emerged as a star product. This sustainable and innovative solution garnered significant popularity and critical acclaim at the Best New Product competition. The Biome Tray, with its eco-friendly materials and thoughtful design, captured the attention of attendees, reaffirming Ecotact's commitment to sustainability. 

Attendees at World of CoffeeAthens were enlightened by the wide range of hermetic packaging products offered by Ecotact. The global reach and distribution network of Ecotact were highly appreciated, further reinforcing its position as a trusted supplier in the coffee industry. In addition, the mesmerizing Ecotact merchandise added to the allure of their booth, leaving a lasting impression on all who visited.

Apart from Ecotact, several popular brands like Oatly, NKG, Sucafina, Belco, TATA, and ECOM were well-received at the event. Noteworthy figures in the coffee industry, such as Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, and Yannis Apostolopoulos, SCA CEO, graced the exhibition with their presence.

World of Coffee Athens, an event to remember

World of CoffeeAthens 2023 was a resounding success for Ecotact, enabling it to establish valuable connections, showcase its innovative solutions, and gain recognition in the global coffee industry. The event reinforced the importance of sustainability in coffee packaging and further motivated Ecotact to continue its journey towards a more eco-friendly future. With an array of achievements and positive feedback from attendees, Ecotact looks forward to future events with a bigger, better, and bolder presence, solidifying its position as a leader in sustainable coffee packaging.

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